Renata Šiklová

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ePrivacy - in the regulatory half-time

E-Privacy regulation (ePR) is commonly known to the community of experts working on the subject of personal data protection as a European directive regulating the use of privacy and electronic communication. To the wider public, e-PR became known as a younger brother of GDPR. As such, the regulation represents a delayed regulatory reaction to the development of modern communication means, such as instant messaging, VoIP as well as general web and e-mail-based communication services. The goal of e-Privacy is to protect the content of the communication conducted via these channels and to protect personal data which are generated during the process of electronic communication. Relevant to the business viewpoint, this will significantly impact data mining from cookies.

The aim of the presentation is to explain the implementation of the e-Privacy regulation on selected case studies of projects, already implemented in various types of companies. During the presentation, we outline and analyze the best available modalities of balancing the business approach, the approach of legal compliance; and security. Most importantly, we reflect on the shift that e-Privacy is likely to induce in the world of electronic communication in the next 5 years. Do you know how to get ready for the world of the future?

Renata Šiklová



Renata is a senior manager within Deloitte’s Risk Advisory practice. She has 8 years of experience within management and technology consulting. She participates in domestic and foreign consulting engagements while covering full project lifecycle involving Business Case, Feasibility Study, Requirements Analysis, Vendor selection, Business Process Analysis and Design and Project Audit. She led numerous international engagements and managed multinational teams.

Her specialty is risk management, data protection, internal controls and compliance. In past 2 years she led several GDPR engagements in financial institutions, retail and automotive industry.


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